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Influencer Program Registration


Maharashtra Tourism brings to the explorer in you, once in a lifetime opportunity to travel the unexplored places of Maharashtra and "Create Your Own Story"! The Directorate of Tourism, Government of Maharashtra with the intent of promoting tourism in the State is looking to partner with a select influencers across Travel, Lifestyle, Adventure, Food categories.

If you are one of these content creator, register yourself to be a part of a one of it's kind campaign and get a chance to build an association with Maharashtra Tourism.

Terms & Conditions:

1) The influencer must have a minimum of 30K followers on Instagram.

2) The influencer must be active on maximum social media platforms including but not limited to Facebook, Youtube, Twitter.

3) The engagement rate of the influencer across posts and reels must be a minimum of 1.5% and the reach more than 10K

4) The influencers should not have at any time engaged into gaining fake or bot followers

5) Influencers has to be from the below categories -

Travel Cuisine Adventure Lifestyle Content Creators

6) DoT reserved the right of selection of influencers

7) Copyright of all the content created during the journey stays with DoT and DoT can use it in any form and means deemed necessary.

8) Influencer needs to tag Maharashtra Tourism across all platforms and on all content covered and use the specified hashtag provided by DoT.

9) Dot reserves the rights to cancel the campaign without giving any reason or any prior notice.

10) The influencer by registering for the campaign allows DoT access to it's content for feature purpose and also is willingly coming onboard and indemnifies DoT and all it's partners against any untoward incident.

11) The influencer will be paid basic remuneration towards the campaign and DoT reserves the right to decide the same.

Deliverables by the Influencer:

a) 3 Instagram reels, 15 Instagram Stories, 3 Instagram Post and 1 AMA. All content to be replicated on all other social handles

b) AMA (Ask me anything) is an activation where influencers will go live from their Instagram handle.

c) They will engage with the audience live from their destination itself (preferably).

d) The audience can ask them anything about the destination and the influencer will talk about the first-hand experience.

e) DoT will select 4 influencers & go live simultaneous, where the Maharashtra Tourism audience and the influencer audience come together on one live session.

The name and photo associated with your Google account will be recorded when you upload files and submit this form. Your email is not part of your response.

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