Social Tourism stimulates employment and thus accelerates the economic activities of the destination. A certain location can also be promoted based on its festivals, architectural traditions, ancestral heritage or reforms adapted to initiate a progressive lifestyle.
In an ingenious initiative taken by the Maharashtra Tourism , locations with a remarkable social change were highlighted on the travel trail. The agenda is to promote destinations that have created a mark for themselves by turning themselves into role models for the rest of the villages.
Maharashtra is the third largest state in India and has a lot of untapped potential for Social Tourism. A right blend of forts, landscapes, beaches along with the strong reforms of the locals with increased social consciousness and a structured approach has accelerated this segment in the past few years.
Social Tourism promotes respecting the natural and cultural environment and the local communities.