MICE Tourism - DOT-Maharashtra Tourism

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MICE Tourism


MICE tourism is related to business travel. It is held in one place by gathering several people coming together for the same objective or a particular activity. MICE facilitates the expansion of a company’s client base while keeping the existing market intact. It is achieved by organising and participating in events, seminars, conferences, exhibitions or holding meetings. MICE activities help accelerate sales and revenue, help innovative ideas, motivate personnel to achieve better results for the company and effectively get rewarded for the same. MICE also helps to generate revenue for the destination where it is held.

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What Is It?

Meetings, Incentives, Conferences, and Exhibitions. It refers to the form of tourism which plans, organizes and executes corporate travel with a varied number of participants. Meetings are usually referred to as a large gathering of people for a specific purpose. The participants travel and are booked in a hotel, conference center or any such venue for such gathering. Incentives are where the participants are rewarded and awarded for their previous outstanding performance. In this, usually, the staff of the organization is taken to beautiful destinations across the country and globe as an incentive to motivate them to do better in coming years. Conferences refer to participatory meetings for discussions, problem-solving, research, consultation and exchange of information. It is smaller in scale as compared to a meeting and is for a limited duration of time. Exhibitions are the places where the products and services are displayed. Events such as sports, weddings are also a part of the same. Today's destination wedding has caught on with people which brings enormous economic benefit to the destination where it is held.


Maharashtra makes hospitality and professionalism it's business. It has myriad offerings of a suitable MICE-destination. Easy accessibility - It offers good connectivity, having 8 main airports out of which 4 are international mainly Mumbai, Pune, Nagpur and Chipi. These airports have good connections to all parts of the country and most parts of the world. Maharashtra has excellent connectivity by rail and road to all national destinations. Good infrastructure - The state boasts of suitable infrastructure with a wide array of accommodation of all-star categories to luxurious hotels and resorts to themed hotels and resorts, conference facilities to host varied sized meetings-small, middle and large, incentives, conferences and exhibitions halls. Its world-class state-of-the-art venues can accommodate events of varied sizes in comfort. These venues are supported by a high-tech support system. These venues are even strategically located. Endless experiences - Each place in Maharashtra is rich in its attraction, heritage and culture offering a completely enthralling experience. Right from places to visit places to eat to places to shop, Maharashtra ensures an exciting experience even for business travelers. Wide-open spaces for conduction of events outdoors amidst nature.

Uses To Tourists / People

Corporate travel helps connect with clients and build and maintain relationships. It also allows meeting with an expert and exchange of ideas, in some cases even leading to innovation. Mice help participants widen their perspective, gain knowledge about the industry, new products and services. It helps them to have a wholesome experience of travelling with a purpose but at the same time gives them a chance to see the culture and heritage of the place travelling to. It helps in reconnecting and rejuvenating.

How It Benefits The Community / Tourists

This form of tourism brings together the entire service industry mainly transportation, hospitality along recreation, thus benefiting many businesses, directly and indirectly, involved in meeting the demands of MICE tourism. It brings economic development to the region, boosting the local economy. It helps generate employment opportunities at the regional, national level. Newer jobs are created to support MICE demands. It helps the host city become a recognizable travel destination around the globe. It helps foster local communities and small-time business owners. It boosts local culture.


The main convention cities of the state are Mumbai, Pune, Nashik, Nagpur and Aurangabad. All these cities offer endless experiences of exhilarating leisure activities with their cultural and heritage attractions, street and haute couture shopping, local to fine dining restaurants, entertainment and nightlife, providing a perfect stage for corporate events. Mumbai has many meeting and conference facilities while for trade exhibitions it has two important grounds namely MMRDA ground located at BKC, Bandra and NESCO exhibition grounds located at Goregaon. These are strategically located with a plethora of staying options close by. Pune top trade grounds are Pune Trade Center located at Nagar Road, Pune International Exhibition and Convention Center at Pimpri-Chinchwad, Auto Cluster Exhibition Center at Chinchwad. Nashik is popular for SulaFest in Sula Vineyards, India’s biggest vineyard music festival. The Thakkar ground dome situated in Nashik hosts many events and exhibitions. Nagpur has Reshimbagh Ground and Growmiles Consumer Exhibitions where expos of various industries are held. Aurangabad has open lawns for such trade events.